Saxyby’s

THE CHALLENGE

Saxbys faces difficulties due to limited awareness of the brand and its unique offerings. Its key challenge is to position itself as more than just another campus spot by highlighting its unique student-powered model and making its impact visible.

THE INSIGHT

At Saxbys, your order powers more than just your morning. It powers your campus community. Students on both sides of the bar are brewing something bigger than coffee, and each transaction says, “We got this.” Everyone’s on the path to greatness, wherever that may be.

THE SOLUTION

Find common ground in the student grind. At Saxbys. We crafted digital OOH, Social statics, and Short form video touching on and bringing this key idea to life.