HOW IT WORKS:

Clients

AdLab projects include research, strategy, and creative work. Each client is assigned a team of dedicated students that works together under the supervision of our executive board and faculty Tobe Berkovitz, Pegeen Ryan Doug Gould, and Michelle Sullivan. We ask for an investment of $250 in exchange for work completed over the course of one semester. Clients are welcome to expand their production budgets as needed.

 
 

the process

 
 

01. CONTACT US

If you’re interested in becoming a client, use our Contact Us page to let us know more about your business and scope of work. Since most projects run for an average of three months, let us know if you anticipate any specific deadlines.

Once we have your information, we’ll add you to our new business list and let you know if you’re a good fit.

 
 

02. GET CONTACTED

After you’ve been confirmed as a client, you’ll hear from your team. Your primary contact for the project will be the team’s account executive. They’ll reach out to you to set up your first meeting.

 
 

03. THE FIRST MEETING

At that meeting, you’ll meet the rest of the team working on your account. This usually includes an account planner, art director, and copywriter. You’ll go over the scope of work, expectations, paperwork, and next steps.

 
 

04. STRATEGY

The first few weeks will usually be focused on background information and strategy. After that, the team will move into creative development. Your account executive will check in weekly to answer any questions and keep you updated on progress.

 
 

05. CREATIVE WORK

Our projects follow three main rounds of creative work: roughs, comprehensives, and finals. These stages move from concept work to high-fidelity, complete copy and design. Our student supervisors and faculty advisors provide feedback and sign off on each stage before you see it.

You’ll sign off on each stage too, giving the team feedback so that they can tailor the work to your liking before moving forward.

 
 

06. FINAL FILES

Once you’re satisfied with the final work and pay the $250 fee, the team will provide you with the fonts, colors, images, copy, and requested file types. They’ll also give you the working files so that you can adapt their work as needed. The account planner will share their semester long research with you as well.

Files are shared via Google Drive folders.