Tobe Berkovitz | Associate Professor, Advertising
Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns in over 25 states. Dr. Berkovitz specializes in media strategy and time buying, and works as a producer of political commercials.
Pegeen Ryan | Associate Professor of the Practice, Advertising
With 30+ years of experience, Pegeen spent a large portion of her career at Digitas, where she was creative director on major brands such as P&G, The Home Depot, GM and Gillette. Pegeen has won numerous awards including Cannes, MITX, Echo and Hatch. She is still active in the industry with her own clients.
Doug Gould | Professor of the Practice, Advertising
Doug’s career spans over 30 years as an art director and creative director. He spent nearly 16 of those years at Hill, Holliday where he helped to create two of the agency’s signature Super Bowl commercials for Anheuser-Busch, one of which landed on the AdAge top-five list in the 50-year history of Super Bowl advertising, and the other “Replay” won the USAToday AdMeter.
Michelle Sullivan | Professor of the Practice, Advertising
Michelle spent 17 years of her career at The Boston Beer Company where she oversaw multi-million dollar campaign initiatives, like the Samuel Adams Brewing the American Dream philanthropic venture. Michelle is also the founder of a boutique marketing and communications firm, bringing a valuable mix of senior level marketing experience to her clients.