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AdLab
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From Nine Innings to Nine Seconds: Baseball’s TikTok Success
From Nine Innings to Nine Seconds: Baseball’s TikTok Success
BU AdLabApril 19, 2026
The Sounds of Advertising: Why What We Hear Matters More Than Ever
The Sounds of Advertising: Why What We Hear Matters More Than Ever
BU AdLabApril 13, 2026
Producing Ads in the Age of Short-Form Content
Producing Ads in the Age of Short-Form Content
BU AdLabApril 6, 2026
Women Who Revolutionized the Industry
Women Who Revolutionized the Industry
BU AdLabMarch 31, 2026
AI in Advertising: How is it Reshaping Agencies?
AI in Advertising: How is it Reshaping Agencies?
BU AdLabMarch 21, 2026
Branding Through Color: The Real Magic of Christmas
Branding Through Color: The Real Magic of Christmas
BU AdLabDecember 13, 2025
What It Takes To Build a Brand
What It Takes To Build a Brand

By Andrés Safa

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BU AdLabDecember 6, 2025
Reformation x Nara Smith: Big Brands Are Now Selling a Lifestyle, Not a Face
Reformation x Nara Smith: Big Brands Are Now Selling a Lifestyle, Not a Face

By Bryan Liao

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BU AdLabDecember 4, 2025
The Digital Chase: Black Friday Goes Multichannel
The Digital Chase: Black Friday Goes Multichannel

By Stella Louie

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BU AdLabNovember 28, 2025
Big Agency vs. In-House: What’s the Difference — and Why It Matters
Big Agency vs. In-House: What’s the Difference — and Why It Matters

By Analise Bruno

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BU AdLabNovember 21, 2025
Cha-Cha-Charm: How Personality Beats Perfection on DWTS
Cha-Cha-Charm: How Personality Beats Perfection on DWTS

By Mari Regalado

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BU AdLabNovember 6, 2025
Seriously, Why? Nike’s Newest Campaign Asks “Why Do It?”
Seriously, Why? Nike’s Newest Campaign Asks “Why Do It?”

By Ian Katan

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BU AdLabOctober 24, 2025
The Summer Dunkin’ Turned Cringey: When Dunkin’ Tried to Join the Conversation, and Failed Miserably
The Summer Dunkin’ Turned Cringey: When Dunkin’ Tried to Join the Conversation, and Failed Miserably

By Marina Berger

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BU AdLabOctober 16, 2025
No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat
No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

By Emily Cao

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BU AdLabApril 29, 2025
Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence
Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

By Ethan Chandler

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BU AdLabApril 25, 2025
Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.
Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

By Mia Motoki

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BU AdLabApril 18, 2025
The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years
The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

By Britney Kirwan

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BU AdLabApril 9, 2025
Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.
Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

By Paige Yoskin

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BU AdLabMarch 27, 2025
From Brainstorms to Bots: Google Gemini's Role in the Future of Ads
From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

Written by Ava Green

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BU AdLabMarch 24, 2025
Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?
Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Written by Tatum Hennessy

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BU AdLabMarch 22, 2025
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