AdLab
Cart 0
News Blog Podcast Contact
What We Do Executive Board Faculty Advisors
Past Clients
Clients Students
Cart 0
About Us What We Do Executive Board Faculty Advisors Our Work Past Clients How it Works Clients Students NewsBlogPodcastContact
AdLab
Relentlessly Creative
No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat
No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

By Emily Cao

Read More
BU AdLabApril 29, 2025
Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence
Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

By Ethan Chandler

Read More
BU AdLabApril 25, 2025
Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.
Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

By Mia Motoki

Read More
BU AdLabApril 18, 2025
The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years
The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

By Britney Kirwan

Read More
BU AdLabApril 9, 2025
Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.
Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

By Paige Yoskin

Read More
BU AdLabMarch 27, 2025
From Brainstorms to Bots: Google Gemini's Role in the Future of Ads
From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

Written by Ava Green

Read More
BU AdLabMarch 24, 2025
Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?
Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Written by Tatum Hennessy

Read More
BU AdLabMarch 22, 2025
Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape
Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Written by Carly Zymet

Read More
BU AdLabDecember 2, 2024
Nutter Butter is Serving Gen Z Humor Like a Pro
Nutter Butter is Serving Gen Z Humor Like a Pro

Written by Sophia Doiron

Read More
BU AdLabNovember 25, 2024
Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?
Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Written by Julie Wang

Read More
BU AdLabNovember 18, 2024
Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat
Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Written by Valentina Ross

Read More
BU AdLabNovember 16, 2024
Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam
Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Written by Andrew DiBiasio

Read More
BU AdLabNovember 8, 2024
Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality
Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Written by Analise Bruno

Read More
BU AdLabNovember 4, 2024
The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI
The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI

Written by Kathryn Bernard

Read More
BU AdLabOctober 28, 2024
Decreasing Attention Spans in an Overcrowded Ad World
Decreasing Attention Spans in an Overcrowded Ad World

Written by Esther Llanos Llorca

Read More
BU AdLabApril 30, 2024
McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme
McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme

Written by Carly Zymet

Read More
BU AdLabApril 22, 2024
Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising
Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising

Written by Luna Zhao

Read More
BU AdLabApril 17, 2024
Welcome to On The Pulse
Welcome to On The Pulse

Written by Mary Corbin

Read More
BU AdLabApril 12, 2024
Back to top
contact us
Name *
Thank you!
 
 
 
 

Boston University AdLab
640 Commonwealth Avenue, Suite 313
Boston, MA 02215 

© Boston University AdLab. All rights reserved.