Blog — AdLab

What It Takes To Build a Brand

By Andrés Safa

BU AdLabDecember 6, 2025

Reformation x Nara Smith: Big Brands Are Now Selling a Lifestyle, Not a Face

Reformation x Nara Smith: Big Brands Are Now Selling a Lifestyle, Not a Face

By Bryan Liao

BU AdLabDecember 4, 2025

The Digital Chase: Black Friday Goes Multichannel

The Digital Chase: Black Friday Goes Multichannel

By Stella Louie

BU AdLabNovember 28, 2025

Big Agency vs. In-House: What’s the Difference — and Why It Matters

Big Agency vs. In-House: What’s the Difference — and Why It Matters

By Analise Bruno

BU AdLabNovember 21, 2025

Cha-Cha-Charm: How Personality Beats Perfection on DWTS

Cha-Cha-Charm: How Personality Beats Perfection on DWTS

By Mari Regalado

BU AdLabNovember 6, 2025

Seriously, Why? Nike’s Newest Campaign Asks “Why Do It?”

Seriously, Why? Nike’s Newest Campaign Asks “Why Do It?”

By Ian Katan

BU AdLabOctober 24, 2025

The Summer Dunkin’ Turned Cringey: When Dunkin’ Tried to Join the Conversation, and Failed Miserably

The Summer Dunkin’ Turned Cringey: When Dunkin’ Tried to Join the Conversation, and Failed Miserably

By Marina Berger

BU AdLabOctober 16, 2025

No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

By Emily Cao

BU AdLabApril 29, 2025

Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

By Ethan Chandler

BU AdLabApril 25, 2025

Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

By Mia Motoki

BU AdLabApril 18, 2025

The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

By Britney Kirwan

BU AdLabApril 9, 2025

Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

By Paige Yoskin

BU AdLabMarch 27, 2025

From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

Written by Ava Green

BU AdLabMarch 24, 2025

Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Written by Tatum Hennessy

BU AdLabMarch 22, 2025

Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Written by Carly Zymet

BU AdLabDecember 2, 2024

Nutter Butter is Serving Gen Z Humor Like a Pro

Nutter Butter is Serving Gen Z Humor Like a Pro

Written by Sophia Doiron

BU AdLabNovember 25, 2024

Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Written by Julie Wang

BU AdLabNovember 18, 2024

Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Written by Valentina Ross

BU AdLabNovember 16, 2024

Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Written by Andrew DiBiasio

BU AdLabNovember 8, 2024

Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Written by Analise Bruno

BU AdLabNovember 4, 2024