celebrity cruises

THE CHALLENGE

In order to raise brand awareness and bookings, Celebrity Cruises wanted to break the negative stereotype of cruising and explore a way to better reach and appeal to GenX and millennials.

THE INSIGHT

Gen Xers prefer a more casual and safe travel experience but with high-end elements.

OUR SOLUTION

We made a campaign to redefine the luxury experience. The campaign featured imagery that gives the appeal of world-class luxury but with a relaxed spin, tearing up the stereotypes about cruising. In this project, we created point-of-purchase visuals and print ads.