United States Tennis Association - Eastern

THE CHALLENGE

Re-engage lapsed tennis players by reminding them tennis is a fun, casual and welcoming way to connect with others.

THE INSIGHT

Tennis’ reputation as a tough, exclusive sport can be intimidating. But everyone has a different relationship with the game.

THE SOLUTION

Through delivering instagram statics and short form TikTok video, we spread the message: Play your game with USTA. The Barrier that Unites.