Massachusetts Department of Transportation

THE CHALLENGE

Increase social engagement to raise awareness of pedestrians and the importance of safety among commuters across Massachusetts through a fact-driven, emotionally compelling campaign.

THE INSIGHT

Sometimes we forget that every driver, rider, and walker on the road is a person. Not just an object to get around.

THE SOLUTION

Show you care – the road of life is meant to be shared, so scan the streets for wheels and feet. Through print billboard advertising, social media posts we shared a meaningful message to commuters across Boston.