ANNOUNCING OUR SPRING 2026 ADLABBIES AWARDEES

On April 27th, AdLab celebrated the Spring 2026 AdLabbies — another night of standout work, well-earned recognition, and the kind of energy that reminds you why this place is special.

This semester’s event brought together AdLabbers across roles and clients for an evening that honored the work, the people, and the collaboration behind it all. Across accounts, brand, production, and strategy, this semester's winners represented the best of what student-led work can be.

A huge thank you to our creatives, producers, strategists, project managers, account directors, and executive board for making this semester one to remember. Here's to what comes next.

The winners of the Spring 2026 AdLabbies are:

ACCOUNT MANAGEMENT AWARDS

Best Client Relationship — Morgan Oakes, Boston University Center for Anxiety and Related Disorders

Greatest Problem Solver — Didi Mahathorn, Local News Network

PROJECT MANAGEMENT AWARDS

Most Efficient — Anqi (Angie) Chen, Primi Pasta

Best Team Building — Nari Yun, Streetlight Ventures x Otto Pizza

BRAND AWARDS

Most Progressive Initiative — Marifer Regalado

Greatest Brand Impact — Camryn Morales

SPECIAL AWARDS

Outstanding Client Partnership — Lauren Wasserman x Saxbys

Above and Beyond — Yasmin Flores, WeB0nd

Above and Beyond — Janise Bonilla, Local News Network

Above and Beyond — Aina Marti, Affordable Art Fair

Above and Beyond — Mia Cutler, Video Production

Above and Beyond — Duru Yuceturk, BJ's Wholesale Club

Above and Beyond — Lauren Schellamer, USTA New England

Above and Beyond — Sofia Gonzalez Irigoyen, Video Production

Above and Beyond — Jereliz White, WeB0nd

Above and Beyond — Julianna Occhipinti, WeB0nd

Above and Beyond — Olivia Deschenes, Wayfair Kuzco

Above and Beyond — Anika Ramanathan, Streetlight Ventures x Otto Pizza

STRATEGY AWARDS

Best Campaign Strategy — Jessica Tonthat, USTA New England

Best Campaign Strategy — Amelia Edelsberg, USTA New England

Best Research Learning — Tianqi (Andy) Wu, Wayfair Kuzco

Best Research Learning — Willa Jiang, Wayfair Kuzco

CREATIVE AWARDS

Best Art Direction — Emerson Gray, USTA New England

Best Art Direction — Ashley Yang, USTA New England

Best Copywriting — Josefina Rios, Wayfair Kuzco

Best of Show – Creative Campaign — Brian Liu, Henna Cook & Josefina Rios, Wayfair Kuzco

VIDEO PRODUCTION AWARDS

Outstanding Video Craftsmanship — James Ninneman

Best Video Team Player — Kayla Carlton

TEAM AWARDS

Rising to the Occasion — Caitlin Wong, Riya Aggarwal, Veronique Lhuillier, Ava Doyle, Ziyi Ren, Michelle Lau & Stephanie Martinez, Community Run Club

Grandlabbie — Emilyse Minaya, Jialu (Ellen) Ni, Jessica Tonthat, Lauren Schellamer, Emerson Gray, Ashley Yang & Amelia Edelsberg, USTA New England