Mid-Semester Recap

We’re halfway through the semester, and AdLab is just getting started!

From developing creative briefs and meeting with clients to kicking off our Round 1 presentations, students are turning research and ideas into meaningful work for real clients.

Across the agency, teams are putting their expertise into action. Strategy has shaped research into creative briefs, project management has coordinated timelines, and accounts have set up client meetings. Creatives have explored brand identities and campaign concepts, while production has begun vetting meetings to prepare to bring the creatives’ concepts to life.

With Round 1 presentations underway, the semester is shifting from planning to pitching. Our  students are gaining hands-on agency experience, presenting ideas to clients, and using feedback to help shape what comes next.

We’re proud of everything our students have accomplished so far and can’t wait to see what the rest of the semester brings!