THE NEXT SHIFT IN MARKETING: STEVEN MOY'S GUIDE TO INNOVATION

On November 10th, AdLab had the pleasure of welcoming Steven Moy, the “CEO of Everything,” owner of MoY and former CEO of Barbarian. A BU alum, Steven’s career path has taken him from software engineer to Board Director at Vertiqal Studios. 

After sharing his career journey, Steven dived into his passion for AI, customer-centric advertising, and experimental innovation. He discussed how Web3 is the future of advertising and how the digital landscape is continuing to change. He also spoke on the importance of consumer retention and how that is the key to growth.

During the Q&A, AdLabbers had the chance to ask Steven questions about innovation through being bored, the future of AI, and business in relation to advertising. His responses were grounded in real-world experience from his background in a variety of fields, providing  guidance on picking a rythym that works for you.

We appreciate your time to speak with us, Steven!