Remarkable Digital Group

THE CHALLENGE

Two Roads wanted to raise the brand awareness and penetration among new LDA drinkers.

THE INSIGHT

Gen Z/New LDA drinkers are actively seeking out new and exciting beer brands.

THE SOLUTION

We created an interactive campaign which emphasizes Two Roads adventurous value by using the same fun, vibrant tone from their packaging and website in their social media presence and advertising. Positioning Two Roads as a specialized and unique brand compared to other mainstream brands.