M. Steinway & Sons

THE CHALLENGE

Boost awareness of Spirio pianos through online engagement on Instagram and Facebook.

THE INSIGHT

Culturally sophisticated individuals see their surroundings as an extension of self. Their possessions serve as storytellers of a purposeful life and a firmly established identity.

THE SOLUTION

We leveraged OOH, LinkedIn, Instagram to show Steinway Spirio makes refined taste audible—personal identity visible.