friends of boston’s homeless

THE CHALLENGE

Increase volunteering involvement for the 2026 Winter Walk and Boost engagement with FOBH’s media channels among the target audience.

THE INSIGHT

Seeing is believing. The more people see the tangible, life-changing outcomes of helping those experiencing homelessness, the more inspired they will be to make a difference in Boston.

THE SOLUTION

Touch the life of a person experiencing homelessness. Change the course of our city. Become a friend of Boston’s Homeless. We expressed this call to action through delivering social media statics, an email marketing template and a new brand kit.