Gleason family ymca

THE CHALLENGE

Position the Gleason YMCA as a welcoming and inclusive space, dispelling fears of judgment based on appearance or skill, and inviting more people to embrace the gym experience confidently.

THE INSIGHT

Health-conscious women crave a judgment-free fitness community that respects individual journeys.

OUR SOLUTION

Through short films highlighting trainer-member relationships, in-Y posters and flyers, and engaging Facebook posts, we spotlighted a supportive community and inclusive atmosphere to boost training session enrollments.