The Emancipator

THE CHALLENGE

The Emancipator wanted to raise brand awareness and distinguish itself from its competitors.

 THE INSIGHT

The 18-24 age group wants to make a real difference with racial justice issues. They require a brand that can assist them in reaching their objective, encourage them as they advance the cause, and build an emotional connection with them.

THE SOLUTION

We launched campaigns on social media, especially focusing on captions in Instagram posts to highlight the Emancipator’s innovative educational style. We want to show a diverse group of people in different situations and depict how power and passion can be demonstrated in various ways—not just marching in the streets.