WAYFAIR MINKA

THE CHALLENGE

Improve Minka’s brand perception and performance, with an increase in click-through rate and attributed unit sales.

THE INSIGHT

People often see lighting as purely functional, overlooking its ability to express their personal style and improve their mood.

THE SOLUTION

We delivered a suite of digital content connected to this big idea. Executions included Product-Centric Videos and Instagram static posts all wrapped within the concept: Minka guides the way to better living.