SiriusXM

THE CHALLENGE

The Trendies are using competitor streaming platforms because they are unaware of the content SiriusXM has to offer, thus not considering SiriusXM.

THE INSIGHT

Like any relationship, we are loyal to entertainment and audio content that feels like it was curated by a close friend.

OUR SOLUTION

Show the Trendies through a social media campaign and OOH messaging that SiriusXM includes a free 3-month trial on the SiriusXM App, which has unique benefits such as human curated, live content and a variety of content to be explored.