Wicked protein

THE CHALLENGE

Wicked Protein wanted to attract Millennials to their protein products and shift the mindset that they always regard them as professional sports supplements. 

THE INSIGHT

Millennials are the generation that prioritizes their health, but often fails to take good care of themselves.

OUR SOLUTION

We leveraged TikTok and Instagram to increase the awareness of the brand’s protein supplement products, especially the protein powders by highlighting the refreshing fruit flavors.