Geena davis  Institute

THE CHALLENGE

Increase awareness of Geena Davis Institute and its research among Gen Z through its Instagram profile.

THE INSIGHT

When we see ourselves in the media, we feel inspired to believe in ourselves and our potential.

OUR SOLUTION

Representation inspires and authentic media representation doesn’t create greatness – it reveals what already exists in us. We spotlighted this key message through social carousels and reels for Instagram which featured stories of individuals who found inspiration through women they looked up to.