Blog — AdLab

Posts by BU AdLab

No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

No More “Chasing Rich”—The Walmart Birkin Has Entered The Chat

By Emily Cao

BU AdLabApril 29, 2025

Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

Selfies, Stadiums, and Storytelling—Apple’s Camera Roll of Influence

By Ethan Chandler

BU AdLabApril 25, 2025

Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

Too Much, Not Enough – and Finally Seen: When Advertising Gets Us Right.

By Mia Motoki

BU AdLabApril 18, 2025

The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

The Branding Behind The Bagels: How PopUp Bagels Garnered A Cult-Following In Less Than Five Years

By Britney Kirwan

BU AdLabApril 9, 2025

Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

Activism or Acting? How False Sincerity Can Ruin Relationships with Consumers.

By Paige Yoskin

BU AdLabMarch 27, 2025

From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

From Brainstorms to Bots: Google Gemini's Role in the Future of Ads

Written by Ava Green

BU AdLabMarch 24, 2025

Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Gen Z has entered the advertising chat (and the C-suite). Are you ready for the next decade of leadership?

Written by Tatum Hennessy

BU AdLabMarch 22, 2025

Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Written by Carly Zymet

BU AdLabDecember 2, 2024

Nutter Butter is Serving Gen Z Humor Like a Pro

Nutter Butter is Serving Gen Z Humor Like a Pro

Written by Sophia Doiron

BU AdLabNovember 25, 2024

Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Written by Julie Wang

BU AdLabNovember 18, 2024

Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Written by Valentina Ross

BU AdLabNovember 16, 2024

Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Written by Andrew DiBiasio

BU AdLabNovember 8, 2024

Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Written by Analise Bruno

BU AdLabNovember 4, 2024

The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI

The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI

Written by Kathryn Bernard

BU AdLabOctober 28, 2024

Decreasing Attention Spans in an Overcrowded Ad World

Decreasing Attention Spans in an Overcrowded Ad World

Written by Esther Llanos Llorca

BU AdLabApril 30, 2024

McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme

McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme

Written by Carly Zymet

BU AdLabApril 22, 2024

Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising

Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising

Written by Luna Zhao

BU AdLabApril 17, 2024

Welcome to On The Pulse

Welcome to On The Pulse

Written by Mary Corbin

BU AdLabApril 12, 2024