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AdLab
Relentlessly Creative
Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape
Small Team, Massive Ambition: How Boutique Agencies are Redefining the Creative Landscape

Written by Carly Zymet

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BU AdLabDecember 2, 2024
Nutter Butter is Serving Gen Z Humor Like a Pro
Nutter Butter is Serving Gen Z Humor Like a Pro

Written by Sophia Doiron

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BU AdLabNovember 25, 2024
Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?
Micro-Influencers vs. Celebrities: Who Holds The Real Marketing Power?

Written by Julie Wang

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BU AdLabNovember 18, 2024
Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat
Milani Cosmetics is Scoring Big, Elevating the Game for Women Who Sweat

Written by Valentina Ross

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BU AdLabNovember 16, 2024
Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam
Roadmap to Disaster: How Tarte’s Outreach Created An Influencer Traffic Jam

Written by Andrew DiBiasio

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BU AdLabNovember 8, 2024
Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality
Manipulated by the Message: How AI-Driven Political Advertising is Teasing Election Reality

Written by Analise Bruno

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BU AdLabNovember 4, 2024
The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI
The Start of a Beautiful Toxic Friendship: Media Companies Embracing AI

Written by Kathryn Bernard

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BU AdLabOctober 28, 2024
Decreasing Attention Spans in an Overcrowded Ad World
Decreasing Attention Spans in an Overcrowded Ad World

Written by Esther Llanos Llorca

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BU AdLabApril 30, 2024
McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme
McDonald's Unveils Next-Gen Interactive Experience: Where User-Created Cuisine Reigns Supreme

Written by Carly Zymet

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BU AdLabApril 22, 2024
Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising
Calvin Klein Ad Controversy: A Discussion on Censorship and Double Standards in Advertising

Written by Luna Zhao

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BU AdLabApril 17, 2024
Welcome to On The Pulse
Welcome to On The Pulse

Written by Mary Corbin

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BU AdLabApril 12, 2024
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