ANNOUNCING OUR FALL 2025 ADLABBIES AWARDEES
On December 8, AdLab celebrated the Fall 2025 AdLabbies. Big wins, big energy, and big celebration took place for our teams.
Closing out our 50th year, this event was the culmination of student talent beyond this semester. Alumni appearances, guest speakers, and College of Communication professors brought this event to life. From heartfelt speeches to brochures filled with puns, AdLabbers old and new were able to experience a night going down in history.
We would like to offer a thank you to Department Chair Dr. Sung-Un Yang, Creative Director at Streetlight Ventures and recipient of “Outstanding Client Partnership Award” Kelsey Roth, COM Professor Liz Gumbinner, and AdLab alum Brandon Cohen for offering insights into their fields and how to impact our own.
The AdLabbies presented show-stopping work and honored the creativity, strategy, and collaboration that defines AdLab. Client calls and creative breakthroughs these past three months led to student recognition across categories celebrating design, production, strategy, and account management, each award showcasing the incredible dedication behind our client work.
A huge shoutout to our creatives, producers, strategists, PMs, account directors, as well as our executive board who made this semester unforgettable. Here’s to 50 years of student-led excellence and to the next chapter of creating, learning, and leading at AdLab.
The winners of the Fall 2025 AdLabbies are:
ACCOUNT MANAGEMENT AWARDS
Best Client Relationship —Molly Fineberg Wayfair x Minka Group
Greatest Problem Solver — Amanda Brecher Geena Davis Institute
PROJECT MANAGEMENT AWARDS
Most Efficient — Jiaxuan (Sally) Li Marketbridge x LiftOne
Best Team Building — Josephine Lawrence, Bulbrite
SPECIAL AWARDS
Most Progressive Initiative — Behare Goshime, Brand
Greatest Brand Impact — Morgan Walsh, Brand
Alumni Legacy — Brandon Cohen
Outstanding Client Partnership — Streetlight Ventures
Above and Beyond — Serafina Vizachero Boston University School of Hospitality
Above and Beyond — Dominic Hayden Friends of Boston Homeless
Above and Beyond — Katelyn Holland Friends of Boston Homeless
Above and Beyond — Leela Choudhury Boston University School of Hospitality
Above and Beyond — Katrina Cheng-Slater Video Production
bove and Beyond — Leanna Chun Innovate@BU
Above and Beyond — Chloe Laine Salva Capital One
Above and Beyond — Valerie Dreyfuss Capital One
Above and Beyond — Polina Gromova Massachusetts Department of Transportation
Above and Beyond — Elliana (Ellie) Nikolic Primi Pasta
Above and Beyond — Sana Yamazaki Primi Pasta
STRATEGY AWARDS
Best Campaign Strategy — Anna McHutcheon & Bridget Frawley Bulbrite
Best Research Learning — Amanda Duan & Carina Huang Capital One
CREATIVE AWARDS
Best Art Direction — William Wu & Fausto Lasso Streetlight Ventures x Upper Crust Pizza
Best Copywriting — Yasmine Chang Azamara Cruises
Best of Show — Ian Nugent, Kanitkanda (Didi) Mahathorn, & Merve Temel M. Steinert & Sons
VIDEO PRODUCTION AWARDS
Best Video Team Player — Nicole Lauro
Outstanding Video Craftsmanship — Thor Wallin
TEAM AWARDS
Rising to the Occasion — Amanda Brecher, Nadya Payeur, Ava Spurgeon, Lucia Correa, Jenna Lee, Livia Davidson, Lily Smokler Geena Davis Institute
Grandlabbie — Molly Fineberg, Inhoo Na, Rachel Feinstein, Parker Mendoza, Abdel Shousha, Nabiha Qureshi, Ahaan Vaknalli, Thor Wallin, Nicole Lauro, Sasha Zatler Wayfair x Minka Group