BIG IDEAS, BIGGER WINS: CELEBRATING SPRING 2025’S ADLABBIES AWARDEES
On April 28, AdLab celebrated the culmination of a semester filled with creativity, collaboration, and client success at the Spring 2025 AdLabbies ceremony.
This semester felt especially meaningful as we kicked off AdLab’s 50th year—an exciting milestone that added even more energy to the work and celebrations. From first client kickoffs to final presentations, AdLabbers showed up with fresh ideas, sharp strategy, and a relentless commitment to growth. Every late-night brainstorm, pivot, and creative breakthrough shaped campaigns we’re proud to share—and strengthened the client partnerships at the heart of our mission.
The AdLabbies honor the individuals and teams who didn’t just meet expectations but pushed past them, bringing innovation, collaboration, and passion to everything they touched. This semester’s winners reflect the spirit that has carried AdLab through 50 years—and the one that will drive it forward for years to come.
We were also thrilled to welcome special guests, including Professor and Associate Dean Michelle Sullivan, Department Chair Dr. Sung-Un Yang, and Nick Koutris, Senior Associate Brand Strategist at Capital One and recipient of the "Outstanding Client Partnership Award," joined by the Capital One team. Each guest brought a unique perspective to the celebration, offering thoughtful insights, words of encouragement, and reflections that highlighted the power of bold thinking, creativity, and resilience. Their presence added meaning to the evening as we celebrated not only the work produced this semester, but the bright futures each AdLabber is shaping.
Congratulations to all of our Spring 2025 winners—and a huge thank you to everyone who made this semester (and this milestone year) so special!
And now, without further ado... the winners are:
ACCOUNT MANAGEMENT AWARDS
Best Client Relationship —Britney Kirwan The Schwartz Center
Greatest Problem Solver — Emma MacKenzie Planned Parenthood League of Massachusetts
PROJECT MANAGEMENT AWARDS
Most Efficient — Ananya Chakravarthy United States Tennis Association
Best Team Building — Ruizhi (Sunny) Xu, Boston University School of Hospitality Administration
STRATEGY AWARDS
Best Campaign Strategy — Aria Bitan & Stella Louie ShowUp
Best Research Learning — Sanyu Liu & Rani Abiola Geena Davis Institute
SPECIAL AWARDS
Brand Impact — Emma Almaraz Brand Team
Above and Beyond — Xuechen Zhao Wareham Media
Above and Beyond — Pablo Gonzalez Streetlight Ventures x Anna’s Taqueria
Above and Beyond — James Chiang Fiore
Above and Beyond — Safiyah Young Video Production
Above and Beyond — Philip Eviston The Schwartz Center
Above and Beyond — Rana Okan Capital One
Above and Beyond — Gennadii Lazarev Capital One
Above and Beyond — Andrés Safa ShowUp
Above and Beyond — Noah Kim Saxbys
Above and Beyond — Paromita Das Fork on a Road
Outstanding Client Partnership — Capital One
CREATIVE AWARDS
Best Art Direction — Justina So & Alicia Chiang – Geena Davis Institute
Best Copywriting — Kira Chick & Charlie Tuttle United States Tennis Association
Best of Show — Ayla Truong, Max Elliot, Kira Chick, & Charlie Tuttle United States Tennis Association
VIDEO PRODUCTION AWARDS
Outstanding Video Craftsmanship — Kathryn Bernard
Best Video Team Player — Amaya Yu
TEAM AWARDS
Rising to the Occasion — Vivivenne Lee, Inhoo Na, Yingqun Xu, Raaeya Desai, Anibal Crespo III, James Williams, Kenna LLoyd, Charlotte Weeks, Brielle Flavin, Brennan Ju, Brianna Anderson, Zixin (Christine) Wang, Kathryn Bernard, & Yan Blokhin Doughnuttery
Grandlabbie — Emily Parham, Bryan Liao, Stephanie Lu, Leanna Chun, Manon Riviore, Penelope Paxon, Salem Gebru, Ziqi Lin, Brielle Flavin, & Yan Blokhin MassDOT